I hope you’ve all had a lovely weekend, and that you’re spending your holidays with your loved ones. I had a 4 days weekend which I truly enjoyed. Unfortunately, I have to go back to work tomorrow!
Anyway, a few weeks ago, let’s say less than a month ago, I joined the hype of Twitter. I was hearing lots of comments from people, saying it was a “phenomenon” or something. Many people pointed it out to be one of the best ways to market yourself, your website or your business if you have one. It’s also a great way to keep in touch with people you know, as well as meeting new people. At the beginning I thought it was just like Facebook’s status option, but then I realised it was so much more than that. It’s a very simple but powerful tool. I’m still learning about it. And there are a few codes I’d like to crack.
First thing, how do people, regular people, get so many follows. I have checked their profiles and some people simply talk about every day stuff. One girl was even commenting on her period, which I thought was gross by the way. But she still has plenty of followers. Other people post tips to anything you can imagine. Tips on how to write better, tips on how to get traffic to your website, tips on life, tips about space, etc. And they have plenty of followers too.
Other people simply tell you what they’re doing on the go. These people are usually logging on from their mobile phones while they’re doing other things. Other people are fllowed because they’re “famous”. They have huge mailing lists, so they simply let their entire list that they’re on twitter. Next thing you know they got 4,000 followers.
Now, I’m interested in learning how to promote a website, but you have to deliver the right message, or else it will just get lost in the Universe of instant messages. So how do you go about it?
First of all, you need to bring value to people. The examples I mentioned above, well they all bring value. The tips, the famous guy who gives advice on business, the girl who describes her period and her problems. Other people feel related to them and what they’re saying, so they decide that they’re worth following. In case you don’t know much about Twitter, please check this article . That is also why I’m following some people, although I admit that I started following them randomly at the beginning. Then I realised some people followed me and then stopped following me immediately. I realised they had added me, expecting me to follow them back. Since I didn’t react quickly enough, they removed themselves from my list.
This obviously brings me to the conclusion that I’m not adding enough value yet, because so far I’m only posting random updates of what I’m doing. If the same happens to you, that’s the answer. Think of this. What purpose can you give to your Twitter account? What kind of platform do you want it to be? Do you have a business to promote? A blog that you want people to read? Or a website? Are you good at something and hence can you give people tips? Don’t you ever think that there’s nothing special about you, because there always is. There is always something we can do that other people can’t, hence we can help them.
Another important issue here is to draw attention. Post a link to something funny, like a video or a website. Post links to useful articles, giving a small description, e.g. “10 recipes for your new year’s dinner *insert link here*”. Of course, if you’re aiming to get followers who are interested in cooking, then post as many links to articles about cooking as possible, but make sure they’re valuable. Don’t just flood their update screen with useless articles. Keep the word value in your mind, always. After getting a few followers, start posting links to your own articles about cooking, and this way you will link people to your blog, or website. This will help you start a solid follower base.
So that’s how you use Twitter, if you want to use it as a marketing tool that is. I’m sure most people are simply catching up with friends, but a lot of people it’s all about how many followers they get. It makes them feel more “important”. As for me, I don’t mind having a small list of followers, as long as I’m keeping in touch with them and adding value to each other.
I will be posting more tips soon!
In case you’re wondering, here’s my link
Have a great sunday and see you next time!